DIGITAL MARKETING
- People spend much more time online as they used to 10 years ago. The way people shop and buy or look for services has changed, meaning that you need effective online marketing. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.Successful businesses leverage digital channels such as social media, email, and their websites to connect with their current and prospective customers. We can help you develop your online marketing.To grow your business, you need a marketing strategy and plan. The right strategy and plan identifies everything from who your target customers are to how you will reach them, and how you will retain your customers.The first step will be to conduct a situation analysis. You may ask "what's the point of situation analysis? Why don't we just get on with our social and email marketing to reach our sales targets". The problem with this is that you don't really know what's possible from digital marketing; you're "shooting blindly" and possibly wasting money on advertising.Once we have a good picture from the situation analyis, We will help your organisation/companyto design a marketing strategy and plan including:• Identifying the target customers/audience - define their demographic profile (e.g. age, gender), their psychographic profile (e.g. their interests) and their wants and needs as they relate to the products and/or services you offer. Identifying your target customers/audience to allow you to pinpoint your advertising and to “speak your customers language”.• Identifying your product and or service unique selling proposition. This is very important as it distinguishes your company's products and services from your competitors.• Addressing your pricing and positioning strategy to ensure it is aligned.• Addressing the distribution plan, which details how customers will buy your product or service.• Identifying the best suited promotion strategy and marketing materials.Developing a solid online infrastructure including a website and social media presence.
Design an effective website
Web or online strategy is critical because most customers will research, investigate, consider and even buy from your firm online.Although social media is increasing in popularity, it is important to note that businesses should not rely on their social media channels alone to market their business. Results of a survey carried out by ICON 2016 show that only 9% claim to solely refer to a company’s social media page when researching a product or service. The remaining 87% refer to a company’s website or both website and social media.We work and collaborate with leading web design and programming companies. We will help you and your organisation to express the design, technical and content components that your organisation’s website needs along with insights into your goals and objectives. Together with the web agency, We will help you create a website that converts visitors into customers and a user experience that is engaging enough to ensure multiple visits over time.Social media marketingSocial marketing evolves to be more powerful in driving customers through the sales funnel — from creating awareness, and virally engaging with customers and non-customers of your product alike. Everyone has or forms an opinion about your product or service with a few conversations. According to the ICON 2016 survey, Maltese respondents feel that the most valuable utility that social media offers them as consumers is the additional access to information about products and services. In fact, 68% regularly refer to social media to gather information on different products or services before making a purchase.We will help your organisation to create dynamic social media content. The content can range from customised still images to high production video, depending on what will engage the targeted customer best. We work and collaborate with leading local and international graphic designers and videographers. We will help your organisation to run strategic targeted campaigns across the best social media platforms.
- The right marketing identifies everything from who your target customers areto how you will reach them, and how you will retain your customers.
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